John kay if you want to go in one direction, the best route may involve going in another. His latest book, obliquity, was published by profile books in march 2010. To see what he is getting at lets take a look at some examples of important goals best achieved indirectly. In the spirit of ideas worth spreading, tedx is a program of local, selforganized events that bring people together to. Why our goals are best achieved indirectly by john kay. Why our goals are best achieved indirectly is a book by economist john kay. His latest book, obliquity, was published by profile books in march. Obliquity is the idea that goals are often best achieved when pursued. We incline to see history through the lives of great men. It packed with many true stories from historical events, politics, businesses and the authors personal experiences.
Leading economist john kay applies his provocative universal theory to a variety of complex systems, including business and communities. John kay is a leading economist and visiting professor of economics at. If you want to go in one direction, the best route may involve going in a. Strange as it may seem, overcoming geographic obstacles, winning decisive battles or meeting global business targets are the type of goals often best achieved when pursued indirectly. With obliquity, john kay introduces one of those rare ideas. John kay has done something similar with obliquity and oblique. This book by the distinguished economist and writer john kay is an extended essay about an idea which is intuitively true. This seemingly counterintuitive idea is the subject of john kay s very interesting book obliquity. About obliquity john kay tells a fastpaced detective story as he searches for the surprising secret to successbrilliant. Read this book for pleasure, and indirectly obliquely you will gain. Oblique approaches are most effective in difficult terrain, or where outcomes depend on interactions with other people. A smart, witty book william leith evening standard john kay is an admirable debunker of myths and false beliefs he can see substantial things others dont. But, studies have shown that the happiest people are the ones who are the least focused on. In obliquity, john kay argues against my naive fiveyear plan.
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